EPIC2021 is the premier international conference on ethnography in business
There are no future facts.
Yet we humans constantly create potential futures through art, imagination, research, storytelling, planning, and design. The EPIC2021 theme Anticipation explores how our work documents, anticipates, and crafts futures of its own. Our daily practices of research, design, and strategy create landscapes of possibility. How do we open new paths—and obscure others—as we work to understand people, interpret wants and needs, propel change, navigate risk, assign cause, predict outcomes, and assess consequence?
Keynote Speakers
“We’re not just building new products, we’re building new ways of thinking, knowing, and working. EPIC is the rare conference where passionate, creative people from diverse contexts are creating these new ways of thinking and doing.”
Mark Burrell,
Foundation Medicine
EPIC2021 is the premier international conference on ethnography in business
There are no future facts.
Yet we humans constantly create potential futures through art, imagination, research, storytelling, planning, and design. The EPIC2021 theme Anticipation explores how our work documents, anticipates, and crafts futures of its own. Our daily practices of research, design, and strategy create landscapes of possibility. How do we open new paths—and obscure others—as we work to understand people, interpret wants and needs, propel change, navigate risk, assign cause, predict outcomes, and assess consequence?
Keynote Speakers
EPIC2021 is the premier international conference on ethnography in business
There are no future facts.
Yet we humans constantly create potential futures through art, imagination, research, storytelling, planning, and design. The EPIC2021 theme Anticipation explores how our work documents, anticipates, and crafts futures of its own. Our daily practices of research, design, and strategy create landscapes of possibility. How do we open new paths—and obscure others—as we work to understand people, interpret wants and needs, propel change, navigate risk, assign cause, predict outcomes, and assess consequence?
“We’re not just building new products, we’re building new ways of thinking, knowing, and working. EPIC is the rare conference where passionate, creative people from diverse contexts are creating these new ways of thinking and doing.”
Mark Burrell,
Foundation Medicine