OCT 11–15:
Learning & Networking

OCT 18–21:
Main Program


#epiconference

“We’re not just building new products, we’re building new ways of thinking, knowing, and working. EPIC is the rare conference where passionate, creative people from diverse contexts are creating these new ways of thinking and doing.”

Mark Burrell,
Foundation Medicine

EPIC2021 is the premier international conference on ethnography in business


There are no future facts.

Yet we humans constantly create potential futures through art, imagination, research, storytelling, planning, and design. The EPIC2021 theme Anticipation explores how our work documents, anticipates, and crafts futures of its own. Our daily practices of research, design, and strategy create landscapes of possibility. How do we open new paths—and obscure others—as we work to understand people, interpret wants and needs, propel change, navigate risk, assign cause, predict outcomes, and assess consequence?


Keynote Speakers

Meet the Keynotes

Panthea Lee

Panthea Lee

Reboot

Disrupting Pernicious Biases

Jason Lee

Jason Lewis

Concordia University

Future Imaginary and Indigenous AI

Ebony Elizabeth Thomas

Ebony Elizabeth Thomas

University of Michigan

Race and the Imagination

Sarah Ellis

Sarah Ellis

Royal Shakespeare Company

The Future of Mixed Reality

OCT 11–15:
Learning & Networking

OCT 18–21:
Main Program


#epiconference

“We’re not just building new products, we’re building new ways of thinking, knowing, and working. EPIC is the rare conference where passionate, creative people from diverse contexts are creating these new ways of thinking and doing.”

Mark Burrell,
Foundation Medicine

EPIC2021 is the premier international conference on ethnography in business


There are no future facts.

Yet we humans constantly create potential futures through art, imagination, research, storytelling, planning, and design. The EPIC2021 theme Anticipation explores how our work documents, anticipates, and crafts futures of its own. Our daily practices of research, design, and strategy create landscapes of possibility. How do we open new paths—and obscure others—as we work to understand people, interpret wants and needs, propel change, navigate risk, assign cause, predict outcomes, and assess consequence?


Keynote Speakers

Meet the Keynotes

Panthea Lee

Panthea Lee

Reboot

Disrupting Pernicious Biases

Jason Lee

Jason Lewis

Concordia University

Future Imaginary and Indigenous AI

Ebony Elizabeth Thomas

Ebony Elizabeth Thomas

University of Michigan

Race and the Imagination

Sarah Ellis

Sarah Ellis

Royal Shakespeare Company

The Future of Mixed Reality


EPIC2021 is the premier international conference on ethnography in business


There are no future facts.

Yet we humans constantly create potential futures through art, imagination, research, storytelling, planning, and design. The EPIC2021 theme Anticipation explores how our work documents, anticipates, and crafts futures of its own. Our daily practices of research, design, and strategy create landscapes of possibility. How do we open new paths—and obscure others—as we work to understand people, interpret wants and needs, propel change, navigate risk, assign cause, predict outcomes, and assess consequence?


OCT 11–15:
Learning & Networking

OCT 18–21:
Main Program


#epiconference

“We’re not just building new products, we’re building new ways of thinking, knowing, and working. EPIC is the rare conference where passionate, creative people from diverse contexts are creating these new ways of thinking and doing.”

Mark Burrell,
Foundation Medicine

Keynote Speakers

Meet the Keynotes

Panthea Lee

Panthea Lee

Reboot

Disrupting Pernicious Biases

Jason Lee

Jason Lewis

Concordia University

Future Imaginary and Indigenous AI

Ebony Elizabeth Thomas

Ebony Elizabeth Thomas

University of Michigan

Race and the Imagination

Sarah Ellis

Sarah Ellis

Royal Shakespeare Company

The Future of Mixed Reality