OCT 11–15:
Learning & Networking

OCT 18–21:
Main Program


#epiconference

Key Dates

  • March 19
    Submission Deadline
  • June 4
    Acceptance Notifications
  • July 1
    Registration Opens

“We’re not just building new products, we’re building new ways of thinking, knowing, and working. EPIC is the rare conference where passionate, creative people from diverse contexts are creating these new ways of thinking and doing.”

Mark Burrell,
Foundation Medicine

EPIC2021 is the premier international conference on ethnography in business


There are no future facts.

Yet we humans constantly create potential futures through art, imagination, research, storytelling, planning, and design. The EPIC2021 theme Anticipation explores how our work documents, anticipates, and crafts futures of its own. Our daily practices of research, design, and strategy create landscapes of possibility. How do we open new paths—and obscure others—as we work to understand people, interpret wants and needs, propel change, navigate risk, assign cause, predict outcomes, and assess consequence?


Conference Chairs

Meet the Chairs

jan english lueck

Jan English-Lueck

Professor & Distinguished Fellow

San Jose State University & Institute for the Future

Sam Ladner

Sam Ladner

Principal Researcher, Strategy

Workday

Jamie Sherman

Jamie Sherman

Research Scientist

Intel

OCT 11–15:
Learning & Networking

OCT 18–21:
Main Program


#epiconference

Key Dates

  • March 19
    Submission Deadline
  • June 4
    Acceptance Notifications
  • July 1
    Registration Opens

“We’re not just building new products, we’re building new ways of thinking, knowing, and working. EPIC is the rare conference where passionate, creative people from diverse contexts are creating these new ways of thinking and doing.”

Mark Burrell,
Foundation Medicine

EPIC2021 is the premier international conference on ethnography in business


There are no future facts.

Yet we humans constantly create potential futures through art, imagination, research, storytelling, planning, and design. The EPIC2021 theme Anticipation explores how our work documents, anticipates, and crafts futures of its own. Our daily practices of research, design, and strategy create landscapes of possibility. How do we open new paths—and obscure others—as we work to understand people, interpret wants and needs, propel change, navigate risk, assign cause, predict outcomes, and assess consequence?


Conference Chairs

Meet the Chairs

jan english lueck

Jan English-Lueck

Professor & Distinguished Fellow

San Jose State University & Institute for the Future

Sam Ladner

Sam Ladner

Principal Researcher, Strategy

Workday

Jamie Sherman

Jamie Sherman

Research Scientist

Intel


EPIC2021 is the premier international conference on ethnography in business


There are no future facts.

Yet we humans constantly create potential futures through art, imagination, research, storytelling, planning, and design. The EPIC2021 theme Anticipation explores how our work documents, anticipates, and crafts futures of its own. Our daily practices of research, design, and strategy create landscapes of possibility. How do we open new paths—and obscure others—as we work to understand people, interpret wants and needs, propel change, navigate risk, assign cause, predict outcomes, and assess consequence?


OCT 11–15:
Learning & Networking

OCT 18–21:
Main Program


#epiconference

Key Dates

  • March 19
    Submission Deadline
  • June 4
    Acceptance Notifications
  • July 1
    Registration Opens

“We’re not just building new products, we’re building new ways of thinking, knowing, and working. EPIC is the rare conference where passionate, creative people from diverse contexts are creating these new ways of thinking and doing.”

Mark Burrell,
Foundation Medicine

Conference Chairs

Meet the Chairs

jan english lueck

Jan English-Lueck

Professor & Distinguished Fellow

San Jose State University & Institute for the Future

Sam Ladner

Sam Ladner

Principal Researcher, Strategy

Workday

Jamie Sherman

Jamie Sherman

Research Scientist

Intel